In an entirely varied category the judges were looking for evidence of how innovation has improved an engaging experience for both candidates and clients, resulting in the successful implementation of new recruitment dimensions. The winning agency highlighted a multi-layered approach to its proposition, with real value-ads that have improved not only the business itself, but its recruitment process as a whole.
Partnered by: CloudCall by SYNETY
Finalists: Aspire, Corecom Consulting, Harvey Nash Digital, Kaleidoscope, We Love Work, Searchability, VMR Consultants Ltd
Winner: Harvey Nash Digital
When recruiting locally it is imperative that recruiters build tangible and credible relationships with its respective communities. Networking and relationship management, therefore, becomes the beacon of success. The winning entry to this year’s Best Regional Agency highlighted this point with a substantial proposition, supported by evidence of fabulous client retention and, consequently, superb repeat business placement figures.
In this category the judges were looking for evidence of client service that went above and beyond. The winning agency certainly highlighted this, with an excellent proposition underpinned by near-perfect client retention, developed through an innovative strategy that brought them and their clients together through collaboration and empathy.
Best Candidate Experience
Partnered by: Firefish Software
Finalists: Armstrong Lloyd, Aspire, Brand Recruitment, Cranberry Panda, Energize Recruitment Solutions, RedCat Digital, Scout Talent, Serendipity Recruitment, Sumo Creative
Winner: Energize Recruitment Solutions
The winner of this category displayed evidence of outstanding candidate experience throughout the past 12 months. Their entry was substantial, pointing to a number of tangible examples of going the extra mile. There was clear evidence of a strategy that has that the candidate journey at the heart of the overall proposition, displaying passion, innovation and consistency.
In this category the judges were looking for evidence of how concentrating on recruiting for client-side organisations affords a unique selling point, provides structure and allows the business to stand out from the crowd. The winning agency certainly displayed all of this. A robust entry highlighted evidence of financial stability and a well-rounded approach to its recruitment proposition, which was backed-up by a fantastic client-base, well-informed industry-savvy employees and great client feedback.
Best Client-Side Recruitment Team
Partnered by: Generate-FS
Finalists: Bloc, Blue Skies Careers, Career Moves Group, Harvey Nash Digital, Jackson Rose Recruitment Solutions, Jamie Miller Marketing Recruitment
Winner: Career Moves Group
Best Agency-Side Recruitment Team
Partnered by: Choobah
Finalists: air-recruitment, ASG International, Aspire, Energize Recruitment Solutions, Fill Recruitment, Graduate Recruitment Bureau, Mash Recruitment, Reuben Sinclair
Highly Commended: Reuben Sinclair
In this category the judges were looking for evidence of how concentrating on recruiting for agency-side organisations affords a unique selling point, provides stricture and allows the business to stand out from the crowd. In a hotly-contested group there were many outstanding examples of fantastic client and candidate engagement, concise case studies and defined focuses. In the end it came down to two entries, with the winner more obvious with placing the delivery of content as its underpinning USP.
The winner of this category produced an outstanding entry that ticked all the boxes. Since inception this company has developed rapidly, producing impressive billing figures as well as other notably tangible results. The use innovative use of technology and a clearly defined strategy left the judges feeling this agency is one to watch.
Best Niche Agency – Discipline
Partnered by: Colleague Software
Finalists: Hasson Associates, Instinct Resourcing, Knowit, Mash Recruitment, RedCat Digital, Serendipity Recruitment, Sumo Creative, The Works Search
Highly Commended: RedCat Digital
In what the judges described as one of the toughest categories they had to consider, all finalists are to be applauded for their succinct and compelling entries. But ultimately two companies stood out as experts in their respective disciplines, displaying genuine proficiency within their niches. Well-known brands highlighted fantastic client penetration and entries were supported by impressive billing and retention figures.
The winner of this category submitted a robust entry filled with examples of genuine value-added services within a very tight and competitive sector. Tangible statistics supported obvious thought-leadership and a vast understanding of candidate and client demands.
Best Niche Agency – Sector
Partnered by: Idibu
Finalists: Cranberry Panda, Jackson Rose Recruitment Solutions, Jayne Peirce Travel Recruitment, JEFFERSON, Scout Talent, Straco Recruitment Group, VMR Consultants Ltd
Winner: Cranberry Panda
Another tough category for the judges, as the traditional UK hub for marketing & digital recruiters gradually expands across foreign fields. The Middle East and Asia are particular hotspots, with other part of Europe becoming more expansive, too. The winner of this category presented powerful evidence of true international recruitment, with a flawless entry highlighting growth statistics, placement numbers and international business unification.
Working within the freelance, contract and temp market brings its own challenges. In this category the judges were looking for evidence overall recruitment excellence, with particular attention paid to the candidate experience and how this affects the organisations for whom they work. The winning agency provided a clear and concise entry, highlighting how it overcame the many logistical issues faced in its respective sector. The judges felt this company had the freelance model as the root of its proposition.
Best Online Marketing
Partnered by: Barclay Jones
Finalists: Applause IT, ASG International, Aspire, Beringer Tame, Cranberry Panda, createselect, The Candidate, The Digital Recruitment Company
The winner of this category provided clear evidence of thinking outside the box, highlighting fantastic creativity, originality and innovation. The campaign adopted many online channels, which allowed the campaign to showcase the agency’s personality, creativity and passion for its market. Direct success proves the strategy worked and can be evolved further in the future.
The winner of this category very clearly showcased an on-going strategy to engage its brand with clients and prospects. The strategy to build a reputation through offline marketing and PR has been sustained and back-up by tangible results, including genuine placement ROI. The judges were impressed with the seniority of this offline campaign.
Best Recruitment Website
Partnered by: 4MAT
Finalists: Aspire, Blue Skies Careers, Brand Recruitment, DNA Recruit, Fused Recruitment Ltd, Instant Impact, Network Career Consultants, Norton Leigh, PIE Recruitment, Thinkers Connect
Winner: PIE Recruitment
This was another tough category in which the judges were looking for a combination of great user experience and contemporary functionality. The winning entry is a website with both these characteristics, fused with intuition and innovation. The website clearly followed strict guidelines and the judges commented that it felt ‘fresh’ and with strong engagement levels.
Progressively, video technology is defining the way recruitment agencies showcase themselves. Entrants of this category were required to produce a video that showcased their company as doing something a little different within the staffing arena, whether for candidates, clients or, indeed, the agency itself. The winner used a stand-alone piece to highlight an area of recruitment it is passionate about, as part of a wider social digital strategy.
With industry stats suggesting that up to 33% of job applications now come from mobile devices, mobile technology is playing an increasingly important role within contemporary recruitment. In this category judges were looking for tangible evidence of how using mobile has improved candidate & client engagement and the ROI from doing so. The winning agency provided clear evidence of a mobile strategy, which was neat and succinct, underpinned by an innovative mobile site suitable for both client and candidate engagement.
In this category judges were looking for evidence of outstanding achievements that transcended more than sales target delivery. The judges commented that finding a winner amongst so many fantastic entries was difficult, but eventually they chose the recruitment consultant that over the past twelve months had developed significantly personally but also offered so much more to their company, their community and the wider recruitment industry.
Recruitment Consultant of the Year
Partnered by: Drum Recruitment
Adam Price – air-recruitment
Alex Marriner – Bloc
Andrew Welsh – Instinct Resourcing
Ben Howells – Beringer Tame
Dan Claridge – Venator Recruitment Limited
Dominic Phipps – Brand Recruitment
Joby Read – Brand Recruitment
Laura Walters – The Candidate
Luke Cox – Aspire
Highly Commended: Luke Cox – Aspire
Winner: Laura Walters – The Candidate
Recruitment Boss of the Year
Partnered by: Elite Recruitment
Brian Matthews – The Candidate
Indi Pahl – Energize Recruitment Solutions
Jonathan Sanderson – Corecom Consulting
Jonathan Hall – Cranberry Panda
Jonathan Wilks – Fill Recruitment Ltd
Justin McGuire – MCG Associates
Mark Channon – Bloc
Om Ruparel – Recruitmentology
Stephanie Asplin – The Crewing Company Recruitment
Una McGuinness – Aspire
Ursula Colman – Brand Recruitment
Winner: Stephanie Asplin – The Crewing Company Recruitment
Nominees in this category each displayed significant evidence of having been instrumental in the development of their respective recruitment agency, providing outstanding managerial qualities throughout the past twelve months. Amongst many compelling entries, the winner stood out for their commitment not only internally but to the wider recruitment industry, consistently being invited to speak at events and being recognised for outstanding achievements by industry peers. The judges described this entry as ‘compelling’.
Agency of the Year is the only category for which every entrant to the Marketing & Digital Recruitment Awards is automatically nominated. To win this category recruiters must provide compelling entries that clearly highlight outstanding propositions and evidential achievements across the recruitment mix. Innovation, candidate experience, client service and, of course, marketing and PR all play a part in determining not only how well your agency performs but how well it is perceived. With the foresaid in mind, the judges found this final category a tough one to call. In the end, though, there can only be one winner.